MORIS undertake survey amongst MSA Licence Holders
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| The fine MORIS ladies before the start |
August Bank Holiday weekend was extremely wet but it was not enough to deter the MORIS ladies from attending to their duties undertaking a survey amongst competitors to establish what considerations MSA Licence holders gave to their own Personal Injury Insurance needs.
"We have undertaken a number of motorsport surveys over the years but we are conscious that too many competitors simply just don't seem to take care of their own needs" remarked Justin Everitt."Motorsport is dangerous and we are reminded of this at every reasonable point during the course of a race weekend. We don't expect to have a serous injury either yet up and down the country every weekend someone some where is hurt going about their weekends motorsport activities and we sense that competitors are just not facing up to the fact it could be them next"  |
| Practicing what we preach |
Justin was racing the ultra quick March Sports 2000 Duratec partnered with Matt Manderson but Justin was using this opportunity to convey a simple but effective message on the car "I'm insured - are you?"
10% Cashback
"Alexandra and Anca throw themselves into their mission for the day well. They are two charming ladies with disarming personalities so I knew they would be able to handle the many varied characters of the race paddock during the course of the weekend" added Everitt. "As an added sweetener for the drivers who were able to lend a couple of minutes we provided them with a simple leaflet that would provide them with a 10% Cashback on their next purchase with MORIS before 01st March 2014."
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| Briefing with Ale and Anca |
"It was very important that we took time to listen to the drivers and their comments. The object of the exercise was not to attempt to rush round and see all 200 drivers of the entire race meeting, but to take on board their comments and further questions too. There were some very interesting remarks being made about injury insurance for competitors so Alexandra and Anca had more on their hands than they bargained for. It was all very interesting."
"It confirmed some things we already knew but equally the perceptions some drivers had and the need they placed on insurance was also very interesting and this will help us enormously as we prepare for an expanded on-line product range for competitors going into 2014. There are a number of things we have in the pipeline at the moment and what triggered this survey was the fact that we had engaged a third party to establish where our on-line motorsport insurance ranked compared with a more conventional broker who does motorsport insurance. This survey illustrated both the speed and competitiveness of our on-line motorsport race and rally insurance services website, but we knew we needed to get closer to understanding the licence holder needs - hence the survey this weekend"
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| Talking at competitor level |
On-line Survey
MORIS will be adding an on-line survey in the near future. It will take moments to complete, MORIS will not be asking for any personal details except for your email address simply so you can receive details to claim your 10% cash back on your next purchase from MORIS.co.uk before 01st April 2014.
"I first raced back in 1988 so I have always been around circuits and motorsport" explains Everitt "but my "day job" is involved with the development of motorsport insurance for competitors so we used the weekend as a platform to commence a simple survey amongst competitors. There were six simple questions which revolved around how competitors perceived the risk of their weekends racing and what they felt was a sensible cost to provide them with the cover they would need to be fully insured."On Track Crash Survey | On Track Insurance Winners | Moris & BRSCC Crash Survey